Made by Annie

Meet Annie

Annie is the daughter of Amber — the owner and maker behind Sage & Bloom Co, a 15-year-old sophomore in high school, cross-country runner, a perfectionist about pretty much everything, especially schoolwork.  If it's worth doing, it's worth doing right.  Her teachers know. Her Charms know.

Annabelle — Annie to her family and close friends — is sunshine in human form: quirky, curious about everything, a little mischievous, and always up to something. She's also full of useless facts — she literally knows something about everything. When she was 4, she used to casually stroll into her parents' room before the sun came up to check the weather on her dad's phone. The family's official meteorologist ever since.  Some things never change.

She fell for charm-making at the charm party her mom threw for her 15th birthday, and she's been hooked ever since. Now she makes every Made by Annie charm by hand at the desk in her room — she's campaigning hard for a proper crafter's desk, but space is tight, so the bedroom-desk empire carries on — Michael Jackson playing, one charm at a time. And if you talk to her long enough, she will absolutely break into a little dance mid-sentence. It's her thing. You've been warned.

Her quality control is no joke (perfectionist, remember?), and her product testing is extensive — she loves literally everything her mom makes, with Fireside Marshmallows as her number-one favorite. When you order a charm, Annie makes yours just for you: each one is made to order and ships in 2–3 days.

Keep an eye out for her one-of-a-kind bracelets, too. Every now and then Annie dreams up a charm bracelet and makes it exactly once — no pattern, no remakes, no restocks. When it's gone, it's gone. If you snag one, you're the only person in the world who has it.